88rising - Head in the Clouds Festival

Role

Koy collaborated with the creative lead of 88rising to plan a tentpole event for the "Head in the Clouds Festival." We were involved in designing logos, merchandise, and personas around the festival and handled granular tasks such as finding the right vendors for specific events.

Challenge

88rising needed comprehensive support in organizing the "Head in the Clouds Festival," including creating a cohesive brand identity and ensuring optimal vendor and booth arrangements. Additionally, they wanted to launch a new merchandise initiative to boost their sales.

Solution

Koy provided extensive design services for the festival, including logos, merchandise, and personas. We also optimized the booth arrangements to ensure efficient attendee distribution and viewership. For the new merchandise initiative, Koy's in-house team of designers and marketers led the process from ideation to design and manufacturing. Our efforts resulted in a 24% increase in merchandise sales for 88rising.