Go-to-Market Strategy and UI/UX design
Pharrell William's Joopiter
Worked with the founding team to develop a Go-to-Market Strategy for the Middle East and Asian Markets.
Industry
Fintech
Headquarters
New York City
Founded
2022
Company size
20+
Links
Role
Koy's role was to develop a comprehensive go-to-market strategy and enhance the UI/UX design for Joopiter, Pharrell Williams' auction site. We focused on targeting the Middle East and Asian markets, with a special emphasis on engaging the Gen Z demographic.
Challenge
Joopiter recently started operations and sought to establish a cohesive market strategy for the Middle East and Asia. They faced challenges in effectively targeting the Gen Z audience. Additionally, their website's UI/UX design was subpar, leading to low user traction and complicated navigation.
Solution
To address these challenges, Koy conducted extensive user surveys and analyzed relevant datasets to provide targeted recommendations for Joopiter's market strategy. Koy utilized the expertise of its team members with backgrounds in product management to revamp the website's design. Our improvements led to a 48% increase in the "time spent on page" metric and a 67% increase in the "number of pages clicked" metric.
will be doing repeat project
4
Initiatives implemented post-project
Process
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