Role

Koy developed a go-to-market strategy for Spotify, focusing on a potential podcast feature that allows users to scroll through podcast clips similar to TikTok. We created Figma mockups and conducted trials with students at UT Austin and UC Berkeley.

Challenge

Spotify sought to innovate their podcast offerings by introducing a feature that enhances user engagement through a TikTok-like scrolling interface for podcast clips. They needed a comprehensive strategy and user feedback to validate the concept and ensure its success.

Solution

Koy designed a go-to-market strategy that included creating detailed Figma mockups of the proposed feature. We then trialed these mockups with students at UT Austin and UC Berkeley to gather user insights and feedback. Our approach helped Spotify refine the feature and prepare for a successful launch, leveraging the appeal of short-form content to boost podcast engagement.